Enhancing Pirelli’s Digital Presence.
Pirelli is a global leader in tyre manufacturing, renowned for its innovation, performance, and safety. With a presence in over 160 countries, the brand is recognized for its commitment to cutting-edge technology and design, delivering tailored solutions for cars, motorcycles, and motorsport competitions.
This project involved the complete redesign of the global Pirelli Tyre website across over 30 countries, enhancing user experience and accessibility. The new platform introduced a modern interface, improved content structure, and an advanced tool to assist users in selecting the ideal tyre based on their vehicle.
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Project Fundamentals
Discover the core elements that shaped this project, from its functionality and structure to the design choices that enhance user experience.
Tyre Selection Tool
An intuitive tool that helps users select the ideal tyre based on the characteristics of their vehicle, offering a seamless experience.
Powerful Design
A dynamic design that captures the essence of motorsport, engaging users with bold visuals and modern aesthetics.
NFCity
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Custom Bottles
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