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Nastro Azzurro

Live the Design.
Break the Rules.

Overview

A Playful Take on Italian Design.

Livedesign was a bold and interactive event celebrating the essence of Italian design. Hosted at NABA during Milan Design Week, it brought together designers, artists, and creatives in a live, collaborative experience.

Through a mix of performances, discussions, and spontaneous creativity, participants explored key themes of design—communication, hospitality, and living—breaking conventions with an irreverent and dynamic approach.

Creativity and play were at the heart of Livedesign, much like in 4Ever Football, a turn-based mobile game where skill and strategy shape every move.

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The important thing

Project Fundamentals

Discover the core elements that shaped this project, from its functionality and structure to the design choices that enhance user experience.

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Experiential Content Design

Conceptualizing interactive booklets like Soundway, blending design exploration with immersive auditory experiences.

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Multi-Sensory Design Integration

Combining physical and digital elements, including the creation of a 12-meter wallscreen with synchronized animations.

Ray-Ban website

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