Designing Online Store Experience.
Ray-Ban is one of the world’s most iconic eyewear brands, known for its stylish and high-quality sunglasses. Over the years, Ray-Ban has built a strong presence globally, combining timeless designs with modern trends. Their products cater to various consumer tastes, making them a leading name in the fashion industry.
This project involved creating Ray-Ban's first-ever online store, including the development of a cutting-edge "Virtual Mirror" feature. This tool allows customers to virtually try on sunglasses using their computer or phone camera, integrating augmented reality for a realistic shopping experience. The store also features an extensive product catalog, with high-quality images, detailed descriptions, and promotional banners designed to enhance the shopping journey.
A similar approach was applied in the Pirelli project, where a tire selection system was developed to recommend the right tire based on the customer's car model. Both projects aim to provide tailored, engaging experiences, utilizing technology to assist users in making informed decisions.
Project Fundamentals
Discover the core elements that shaped this project, from its functionality and structure to the design choices that enhance user experience.
Augmented Reality Integration
The integration of augmented reality technology allowed customers to virtually try on glasses using their device's camera. This innovative feature helped shoppers visualize how different styles would look on them, improving the overall purchasing decision.
360° Visual Presentation
Over 1,000 eyewear models were meticulously retouched and photographed from various angles to offer a complete 360° view. This immersive feature provided an enhanced online shopping experience, allowing customers to explore each design in great detail.
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